High-quality furniture and unique accessories - for special people
Who knows the feeling of quality? Imagine sitting on a plastic chair and then touching a solid wood chair with your fingers. A high-quality feel, perhaps with a hint of the forest's scent, the individuality of the chair legs recognizable only by a professional, a substantial weight confirming its stability, and a special design to delight the eyes. That is "living naturally" in the here and now, and it ensures better days for you, me, and all other living beings on this planet. This is what we stand for, with more than 100 craft businesses and their families.
We are all unique, individual, and natural
Every person is born an individual, without a barcode on their forehead or a number on their wrist. Why should we stock up on mass-produced goods for the rest of our lives? That does not correspond to our nature, and we know that in the end, someone pays dearly for it!
Craftsmanship is the medicine against dehumanizing mass production
Even Karl Marx knew that the craftsman is one who forms a unity with their work. They have a beautiful piece of nature in their hands - a raw piece of wood - and craft a masterpiece from it. That is holistic work, work that unites body and mind. That is satisfaction.
Globalization as a weapon against regional development
There is no longer a village in this world that is not dominated by large corporations. Regionality is little more than the icing on the large corporations' cake. What about environmental protection, social peace, and our cultural identity? Our raw materials lie unused on the street, while money is made in the world's poorest regions with water scarcity.
The middle class takes the edge off the scissors of rich and poor
The widening gap between rich and poor is a disgrace. The middle class will eliminate it - and with perseverance. We will prove this with our craftspeople from all over Europe. There are already many of us. In Italy/South Tyrol (Vinschgau, Bozen, Gadertal, Pustertal ...) in Austria (Tirol, Salzburg, Kärnten, Oberösterreich, Steiermark, Burgenland, Niederösterreich, Wien, Vorarlberg) in Germany (Bayern, Baden-Württemberg) in Poland, Switzerland, Slovenia, Slovakia.
